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Dawn Klingensmith

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Marketing

How to Attract Kindred Clients

September 12, 2017 By Dawn Leave a Comment

What if you looked at your spouse across the kitchen table every morning and thought, “He’s not my soulmate but he’s steady and he pays the bills so he’ll do.” I’m guessing that wouldn’t happen because you wouldn’t settle for a spouse who doesn’t fire you up. So why do you look across your desk […]

Filed Under: Freelance Advice, Marketing

Of Dairy Cows and Downer Cows

October 2, 2012 By Dawn Leave a Comment

Watch me, a longtime pesco-vegetarian, eat crow. It seems I haven’t a clue which cows are destined to become ground beef, although I stated in my last blog post that the cows in Chik-fil-A’s ad campaign, aside from being crappy spellers, would likely never grace a plate because they are, or appear to be, dairy cows. In the immortal words of Baby’s dad, when I’m wrong I say I’m wrong. 

Filed Under: Marketing

Chick-fil-A’s ad campaign sucks — and is working

August 6, 2012 By Dawn Leave a Comment

Eat more "chik’n" indeed!

Filed Under: Marketing

What Every Ad Needs (It’s NOT Cute Cats)

July 26, 2012 By Dawn Leave a Comment

If you want people to act, you must tell them exactly what to do, and how to do it.

Filed Under: Marketing

My Half-hearted Relationship with Whole Foods

September 30, 2011 By Dawn Leave a Comment

Often when reporting stories, I uncover a story behind the story that lack of space or relevance precludes me from pursuing. Sometimes, it’s not so much a story as further evidence that I am not normal, which, now that I think about it, hardly qualifies as “news.” 

Filed Under: Marketing

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About Word Tonic

Sundry topics that tickle my fancy: writing for fun and profit; health; culture; relationships; marketing; feline psychology. With a lemon twist.

Dawn Klingensmith Copywriter

About Dawn Klingensmith

Story assembler and serial deadline slayer. Oxford comma convert. (Sorry, Associated Press.) Random likes: cabernet franc, colored Sharpies, Chicago storefront theatre, old-school paper planners, and cats in sunbeams.

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Contact Dawn

Email: info@dawnklingensmith.com
Telephone: (773) 991-1472

Recent Posts

  • The Kick Inside
  • A Thousand Daily Losses and a Lesson in Letting Go
  • I Can’t Find the Words
  • What Boobies Have Taught Me About Milking the Most Out of Life
  • The Long Goodbye

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