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Dawn Klingensmith

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Blog

Chick-fil-A’s ad campaign sucks — and is working

August 6, 2012 By Dawn Leave a Comment

Eat more "chik’n" indeed!

Filed Under: Marketing

What Every Ad Needs (It’s NOT Cute Cats)

July 26, 2012 By Dawn Leave a Comment

If you want people to act, you must tell them exactly what to do, and how to do it.

Filed Under: Marketing

I Mustn’t Sit On or Lose These Sunglasses

June 8, 2012 By Dawn Leave a Comment

This post is about how I’m accumulating almost as many sunglasses as shoes, stupid shit that kids do, and what my cat Wilkie has in common with a certain famous cannibal.

Filed Under: Writer's Life

Don’t Just Sit There!

May 30, 2012 By Dawn Leave a Comment

We have all gotten the message by now that sitting is the most dangerous activity in the world besides commercial tuna fishing. Here’s how I pedal a bike and do computer work at the same time.

Filed Under: Writer's Life

Perfection’s in the Eye of the Beholder

January 17, 2012 By Dawn Leave a Comment

I reported last month that Jeff and I are a Perfect Couple. As has since been pointed out to me, there is no such thing as a Perfect Couple — if "perfect" means never disagreeing. But though our relationship is more akin to a storm or a mess, I still maintain we’re the Perfect Couple. (And we might actually stay that way provided I stop writing about the poor guy without his permission!)

Filed Under: Writer's Life

Drawing Under the Influence

December 8, 2011 By Dawn Leave a Comment

I wrote a news article that cast the lowly stick figure as a superhero — or, more specifically, a hastily summoned helper that could potentially save your brilliant idea when your boss, spouse or some other nitwit is trying to squash it. But when I tried recently to use pictures to prove a point in an argument, negotiations broke down. And my foe took my pen away.

 

Filed Under: News

Sent By My Cat from My iPhone

November 16, 2011 By Dawn Leave a Comment

CBS MoneyWatch on Nov. 3 published a piece on 5 Career-destroying Email Blunders. I don’t think any of the blunders are as career-threatening as allowing a cat to co-author an email, which I’ve done on numerous occasions.

Filed Under: Freelance Advice

Junk ’n’ Treasure — Thanks to SkyMall, Our Atmosphere is Full of It

October 27, 2011 By Dawn Leave a Comment

Traveling back and forth from East Texas to Chicago as often as I do, I am overly familiar with the contents of SkyMall. The tagline for the inflight catalog should be “Because useless crap looks irresistible at a cruising altitude of 30,000 feet!”

Filed Under: Travel Notes

Annals of Inept Step-mothering, Volume I: The Case of the Balding Pumpkin

October 18, 2011 By Dawn Leave a Comment

Part of me has always thought it’s a shame I don’t want kids because I’d be so good at helping them with schoolwork. Not long division or algebraic functions, mind you, but artsy projects involving poster board, glue sticks, Magic Markers and shoe boxes.

Filed Under: Writer's Life

My Half-hearted Relationship with Whole Foods

September 30, 2011 By Dawn Leave a Comment

Often when reporting stories, I uncover a story behind the story that lack of space or relevance precludes me from pursuing. Sometimes, it’s not so much a story as further evidence that I am not normal, which, now that I think about it, hardly qualifies as “news.” 

Filed Under: Marketing

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About Word Tonic

Sundry topics that tickle my fancy: writing for fun and profit; health; culture; relationships; marketing; feline psychology. With a lemon twist.

Dawn Klingensmith Copywriter

About Dawn Klingensmith

Story assembler and serial deadline slayer. Oxford comma convert. (Sorry, Associated Press.) Random likes: cabernet franc, colored Sharpies, Chicago storefront theatre, old-school paper planners, and cats in sunbeams.

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Contact Dawn

Email: info@dawnklingensmith.com
Telephone: (773) 991-1472

Recent Posts

  • The Kick Inside
  • A Thousand Daily Losses and a Lesson in Letting Go
  • I Can’t Find the Words
  • What Boobies Have Taught Me About Milking the Most Out of Life
  • The Long Goodbye

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