What if you looked at your spouse across the kitchen table every morning and thought, “He’s not my soulmate but he’s steady and he pays the bills so he’ll do.” I’m guessing that wouldn’t happen because you wouldn’t settle for a spouse who doesn’t fire you up. So why do you look across your desk […]
Of Dairy Cows and Downer Cows
Watch me, a longtime pesco-vegetarian, eat crow. It seems I haven’t a clue which cows are destined to become ground beef, although I stated in my last blog post that the cows in Chik-fil-A’s ad campaign, aside from being crappy spellers, would likely never grace a plate because they are, or appear to be, dairy cows. In the immortal words of Baby’s dad, when I’m wrong I say I’m wrong.
Chick-fil-A’s ad campaign sucks — and is working
Eat more "chik’n" indeed!
What Every Ad Needs (It’s NOT Cute Cats)
If you want people to act, you must tell them exactly what to do, and how to do it.
My Half-hearted Relationship with Whole Foods
Often when reporting stories, I uncover a story behind the story that lack of space or relevance precludes me from pursuing. Sometimes, it’s not so much a story as further evidence that I am not normal, which, now that I think about it, hardly qualifies as “news.”